About Serengeti

Serengeti Company has been in the wholesale diamond, colored gemstone, and manufacturing business for over 40 years. We have traveled to Africa, Madagasar, Asia, South America, Belgium and Israel developing our direct sources. Combining our direct sourcing network with our commitment to exceptional design and quality manufacturing puts Serengeti in a class all its own. Our low overhead and margins allow us to be extremely competitive. We prefer to meet with our private clients on an appointment basis. Please call at your convenience to schedule your first visit.

Diamonds and Engagement

We understand how important selecting the correct diamond and engagement ring is. Our GIA trained experts will meet with you and provide you with complete and accurate diamond information. We will assist you in understanding the GIA diamond grading system so you will know how to equate quality and price with value.

After your first meeting you will understand why your friends or family referred you to Serengeti.

We only sell GIA certified diamonds.

Custom Design and Manufacturing

Manufacturing one-of-a-kind jewelry for our clients has been a staple of our business since the early 1980’s. Our expert staff can custom make the piece of your dreams using the most modern and precise methods available. Making your piece in-house allows us to oversee a creation from start to finish very quickly while using the highest standards in the industry. Whether creating a new piece, or repurposing using your materials , we have the knowledge and skill to create exemplary custom pieces.

• Expert In-House CAD design 

• Rapid prototype 3D models 

• Hand carving

• Hand engraving 

• 14K, 18K and Platinum 

• Rhodium-free white gold

Colored Gemstones and Pearls

Serengeti Company has been deeply entrenched in the colored gemstone trade since the very beginning. From the plains of East Africa to Colombia to Madagascar, we have been on the ground and in the mines hunting for the finest ruby, sapphire, emerald, tanzanite, and dozens of other varieties of gemstones. We have sold millions of carats of colored gems to manufacturers, wholesalers, and retailers alike. Our global contacts and unrivaled expertise allow us to bring the finest gems direct to you with unmatched value and efficiency.

Simply put, colored gemstones are fun and exciting. An unlimited color palette allows for endless creative design opportunities to meet a client’s tastes and desires. Whether it is a simple birthstone or a family heirloom, we love color.

What We Buy

For the past 40 years we have been providing our professional estate expertise to probate attorneys, bank trustees, professional jewelers, and private clientele. Whether you have diamonds, gemstones, vintage jewelry, watches, outdated, unwanted or broken pieces, scrap gold, platinum or silver, we will make you the highest offer possible. You can rely on the experience and integrity of Serengeti Company, as our GIA trained staff has more than 60 years combined experience in the jewelry industry. This allows us to efficiently and effectively evaluate your items and understand their place in an ever-changing market.

Watches

We offer brokerage services for dozens of luxury watch brands. Our existing relationships with retailers around the world allow us to offer new watches with manufacturer warranties direct to our clients at deep discounts. Most watches with MSRP above $1500 are available. Brands available include but are not limited to:

• Rolex

• Breitling

• Cartier

• Hublot

• IWC

• Longines

• Michele

• Movado

• Omega

• Tag Heuer

We also offer watch repair and service by factory trained technicians for below retail pricing on most luxury brands including Rolex.

Repairs

The key to proper repair of jewelry is a complete understanding of the manufacturing process. We offer complete repair services with expert in-house trained jewelers. We can assist you with sizing, stone replacement, laser welding, rhodium plating, and restoration.

Appraisals

We offer a full range of appraisal options based on your specific needs. Whether it is for insurance, tax, estate, or liquidation purposes, our GIA Graduate Gemologist will inspect, photograph, analyze, and evaluate your jewelry in your presence. All of this is available while in the comfort of our secure state-of- the-art gemological laboratory. We have digital cut and color analysis available on site immediately if necessary.

Our decades of experience in the manufacturing, wholesale, estate, and insurance sectors of our industry enable us to provide expert information regarding the requirements of each unique situation. We provide these services for our private clients, the jewelry industry, probate courts and attorneys, fiduciaries and the insurance industry. Expert witness services are also available.